Good Data Starts Here

Survey Design for Business Professionals

Good Data Starts Here

Survey Design for Business Professionals

Design one good survey. A concise practitioner guide with decision rules and real examples.

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What You Will Learn

Survey Error Management

Understand the four major sources of survey error and how to minimize each one.

Measurement and Scaling

Choose the right scale type. Build reliable, valid measures.

Question Writing

Write clear, unbiased questions. Avoid double-barrels, leading phrasing, and loaded terms.

Sampling Design

Select who to survey and how many. Probability and nonprobability approaches.

Data Collection and Cleaning

Administer surveys effectively. Handle missing data, outliers, and response quality.

Research Ethics

Protect participants. Navigate IRB requirements. Practice informed consent.

More from Margin of Error Media

Explore the full collection of books on data analytics and research methods at marginoferrormedia.com.

Try It Now

Use the sample size calculator to determine how many responses your survey needs. Set your confidence level, margin of error, and population size.

About the Author

About the Author

Vivek H. Patil, Ph.D. has over two decades of experience in marketing, data analytics, and research methodology. His research integrates measurement theory and statistics with frameworks from economics, social psychology, and cognitive psychology to examine human behavior. He has authored or co-authored 25+ peer-reviewed articles in journals including the Journal of Business Research, PLOS ONE, Journal of Marketing Analytics, Scientometrics, and the American Journal of Health Promotion.

He holds a Ph.D. in Business (Marketing) from the University of Kansas, an M.Eng. in Software Systems from BITS Pilani, and a Master of Management Studies from BITS Pilani.

He is the founder of VeloxPortfolio.com, an AI-powered tool that transforms resumes into portfolio websites, and the publisher of books on data analytics and research methods through Margin of Error Media LLC. More at patilv.com.

Purchase Options

Kindle Edition

$7.99 | Digital

Read on any Kindle device or app. All checklists and decision rules included.

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Frequently Asked Questions

What format is the book available in?

Print (paperback) and Kindle. The companion website provides free online access to all chapters.

How do I access the online version?

Visit this site. All chapters are available at no cost. The online version includes interactive tools like the sample size calculator.

Can I use this book in a classroom?

Yes. It works well as a supplementary text in research methods or marketing research courses. Instructor resources are available on request.

How are updates handled?

The online version is updated continuously. Print and Kindle editions are revised on a periodic schedule.

Are there other books by this author?

Yes. Vivek H. Patil has published several books on data analytics and research methods. See all titles at marginoferrormedia.com.

What companion tools are available?

Interactive calculators, survey templates, question-writing checklists, and example datasets are available through the Tools page on this site.